The Seed Program
An incubator for place-based straw panel manufacturing
A three-year training in designing, manufacturing, and installing straw panels, hosted by New Frameworks at their shop in Essex Junction, Vermont. A cohort joins each year, and every manufacturer in the Collaborative came through it.
Why it exists
Straw grows nearly everywhere. The knowledge should too
Cereal grain is grown across most of North America, so the raw material for a straw panel is already sitting in fields within reach of almost any town. What has been scarce is not straw. It is people who know how to turn it into a wall that meets code, performs, and lasts.
The Seed Program exists to close that gap, region by region. Not by opening branches, but by helping independent shops start their own manufacturing where they already live and work — and then keeping them connected to everyone who has done it before.
Because panels are heavy and regions are far apart, a manufacturer in Colorado was never going to take work from a manufacturer in Vermont. What the two of them can do is put everything they learn into the same pool, and both build better for it.
What a cohort gets
Three years, not a weekend course
Hands on the work in Vermont.
The whole system, documented.
People to ask.
One-on-one guidance.
The network, permanently.
Three ways in
Pick the track that matches what you already do
Different businesses arrive with different strengths. The program runs as three pathways rather than one.
Full program
Design, manufacture, install, and the business planning around all three. For shops building a full straw panel operation, or embedding it deep in what they already run.
Manufacture & install
Panel production, delivery logistics, sequencing, moisture management, and QC. For builders, fabricators, and contractors who want to make panels for their region or become the installer others call.
Design
Panel strategy and modularity, detailing for water, air, and vapor control, coordination with engineers, and navigating code. For architects, engineers, and energy consultants.
None of this makes a franchise. Each member operates independently and connects through shared research, open communication, and collective problem-solving — monthly calls, design worked through together, shared testing and tooling, peer mentorship, and advocacy. Decentralized on purpose, because that is what builds strength where it is needed: in local communities.
Starting a shop
What it takes, honestly
A covered space and a flat table.
A straw supply within a reasonable haul.
Carpenters, not specialists.
The commitments.
For designers and contractors
The architects’ and builders’ circles
Homeowners regularly ask us for an architect or a contractor near them who has done this before. We would like a real answer to give them.
Architects & designers
A listed group of practices who have worked with the panel system and will take on projects using it. Being listed means referrals come to you, and that you hear about detailing changes as they happen rather than a year later.
Worth knowing before you specify: the panel system and the structural frame are designed together, so the manufacturer wants to be in the conversation early rather than reconciling a wall with a frame after the fact.
Builders & contractors
General contractors and framing crews who have raised our panels, listed by region, with a direct line to the manufacturers when a detail needs resolving on site.
No specialist trade to hire and no new tools to buy. If your crew can frame, they can raise these — and we walk you through the sequence before you start.
Join the movement